In an environment of creatives, emerging technologies, and bottom lines we rarely discuss the mechanics of Marketing or Marketing Operations. Marketing is hard. Whether you’re a Marketing Manager, Director of Marketing or VP the need for a more transparent, efficient, and responsible view of marketing is shared. While you’re expected to have a wide breadth of skills as a marketing lead in your organization, you cannot simply be expected to be able to do it all.
The function of Marketing Operations is what affects change. I have come to think of Marketing Operations as the left brain. MO is the role responsible for strategic planning and execution as well as process development. What good is an idea if you can’t act on it?
At its core, MO aligns strategy and processes by managing activities across various marketing and non-marketing channels. Marketing operations are at the center of the marketing activity. Beyond executing a campaign smoothly focusing on the processes allows you to know that the pieces are connected, so there’s no wasted effort.
When I worked in an agency one of the biggest issues, we would face internally was based on process. The strategy would be great, the creative would be great, but the execution would lack. Not for failure to start but for inability to think through the entire process. So before you start your next Marketing Campaign take the time before you launch to dot the ‘I’s and cross the ‘T’s’ by engineering the process. If you need help engineering your next Marketing Campaign, holla at your girl.
Wouldn’t you love to wake up with more money than you had when you went to sleep? I’m pretty sure everyone would say yes. As a millennial (don’t worry I won’t bite) I know the days of the gold watch and handshake easement into retirement are over. I also share the characteristics of my fellow generation. One characteristic being the desire to work on several different things at one time and having the freedom to do so. And today’s environment it’s important to have a side hustle. All this is great, but time is finite. Enter the passive income stream.
Creating a passive income stream is somewhat of an ethereal concept. Right? I mean it sounds good. You nodded your head yes when I asked if you wanted to wake up with more money. It just seems to be out of reach. So how can you get it done?
I’ve spent a lot of time studying how to market and create passive income streams online. The overarching theme (beyond execution) is content. Yes, okay this makes sense, right? You need to create epic content, put it online, and the masses will swarm, and you’ll wake up a millionaire. Well, I wish it were that easy. Still, it’s easier than you realize.
Your homework to get started?
- Identify your expertise
- Identify your audience
- Identify the unique problem they have which you can solve (this goes back to your expertise. The difference is in this step you want to solidify an offering)
More likely than not these three steps are already on the tip of your tongue. However, I challenge you to think these three steps through.
What do you know or can provide to a specific person that would radically change their world?
There are a ton of ways to turn the passive income goal into a reality. I outlined some quick homework to get you started on the path. If you’re interested in learning more, shoot me a message. I’d love to help you create your passive income stream online.