Category Archives: Blonde Chick Wisdom

How to Create Killer Copy

Good copy is the root of all successful marketing campaigns. Simply put bad copy kills marketing campaigns. If you do not see results from your campaigns it most likely has nothing to do with your end product, your traffic source, your offering etc. It has to do with your copy. To generate results focus on one thing: killing objections. In other words, you have to remove all reasons for not buying. Too often we get paralysis of analysis and don’t launch campaigns. We stress about what to say. So, if you want to stop stressing and start launching campaigns then follow this simple process when creating objection killing copy.

1. Identify what your prospect needs to believe to buy your specific product or service. You can identify this further by asking these three questions:

  • What are do your prospects need to believe about you?
  • What do they need to believe about themselves?
  • What do your prospects need to believe about your product service or offers?

2. List all the reasons a prospect wouldn’t buy your product or service. Identify the objections, all of them.

3. Next, put the claims and objections about your product in the logical order. This order will be the outline of your copy. When you look at the overarching messaging, you should be telling an emotionally compelling story showcasing your understanding of your audience.

It’s that simple. Follow these steps to wipe away the sales-killing objectives for not buying. Need help mapping this out further? Shoot me a message, and we’ll talk: rachel@thirtyfive.io.

America First, International Respect, and Questions

I work with a lot of international people. There’s one lady from Pakistan who has a one-year-old son. Her husband is stuck in another country due to political issues in her village. She works for us during her nighttime so she can take care of her son during the day. Today, she reached out to me to tell me how she thought I worked hard having a baby, going to school and maintaining my work commitments. I was humbled at the thought. For her the time was 4 am. For me, it was just a Monday afternoon getting stuff done. She was the one reaching out to comment on my ability to take on so much. I can’t imagine the challenges she faces on a daily basis.

She and I are so different, yet we are so much alike. We are willing to do what it takes for our families. For her, it’s working through the night so she can be a mommy during the day. She loves her son as I love my daughter. I love that I can help her by providing her opportunities

These types of interactions no matter how small are what binds us all together as humans. Regardless of where you stand on the political spectrum we’re all just trying to live the best lives we can for ourselves and our families. The challenge is to realize you weren’t created to only serve yourself and your family. We are created for more. We are created to connect as humans and serve a higher calling.

Just as she and I can connect on our desire to create a better life for our family, we all too can connect on the bigger goals we have for our families, our futures, and country. Instead of focusing on our differences maybe we can change our perspective to focus on how much we are alike. We do not have to think alike, look alike, live alike, talk alike but we can all embrace a different perspective. So, when we say things like ‘America First’ are we also saying ‘Me First’? Are we letting our fear drive a narrow-minded focus to serve ourselves before we open our hearts to others?

I’m not commenting on my stance as it relates to the immigration ban because frankly there are so many ways to think about it. Like the fact that President Clinton had a similar if not harsher laws on immigration or the fact that many of the countries banned are not where many of the 9/11 terrorists derived. White males do the majority of the mass shootings and acts of violence happening in America. Any given fact can change a perspective. Any media headline story can shift a country.

The main point is to say – where does the servant mindset come into play? When will we stop having agendas and simply connect with other humans?  How can we be ‘America First’ as Christians?  How can we serve each other, think less of ourselves and accomplish more as humans?

Do you agree? If not, why?

xoxo,

BlondeChick

The Best Questions to Ask When Defining your Niche

A foundational element of any marketing campaign is a defined niche. The wrong niche can have a massive impact on your ability to generate sales. When selecting your niche you want to look for two key things, budget and drive. The other thing I will add here is that you want a niche that is large enough to support your goals. Even in an ultra tight, targeted niche, a good target number is a minimum of 50,000 active prospects for it to be viable.

You want to make sure your niche has drive or need for your offering. Otherwise, you will have to spend time explaining rather than educating on your specific offering. The marketplace you select should also have cash flow. You do not want to spend your resources on a niche that ultimately cannot pay for the offering.

When determining your niche, ask yourself a variety if not all of these questions:

  • Is this niche large enough to support my business?
  • Does this market congregate somewhere? Are they accessible online?
  • Does this market invest in similar products or services?
  • Does this market have money?
  • Do I have some affinity within this niche? (Do I already know this market well?)
  • Are there trends in the marketplace making it more likely for them to buy or are is this niche trending down?
  • How does the marketplace feel about my offering? Negative, positive, open, etc…
  • How often are new people coming into the market? How often are people leaving the market? (this churn is not negative, it will just help you as your develop your messaging.)
  • Are there certain regularity or legal issues you need to be aware of when marketing to this niche? (worth noting as this may have an impact on your messaging)
  • Is this a seasonal marketplace?
  • Does the market provide you with an opportunity to plug prospects or customers into a membership or continuity model? (I am a big advocate of this model as it creates ongoing residual revenue)

Having a defined niche allows you to focus your efforts to generate the best results for your company or brand. Once you have the ‘who’ in place, the messaging and strategy flows from there. If you need help identifying your niche or have questions, I am happy to help in any way. Shoot me a comment below and we’ll get in touch!

xoxo,

Blonde Chick

Bands that Bond Us

I remember the day we found out something was wrong. I could feel it in my gut before we even did the routine ultrasound. The emotion, the worry, the fear is indescribable. I could not form words to pray.  All I could muster was to tell God I was mad at Him.  It was unfair. It was hard to look at those around me experiencing the joy they had with their pregnancies and babies. Why?

The worst is when you feel like you have it under control then when you go to speak – you break. One particular call was with my Dad; I recall being angry with his reaction to the news. He was unphased. He said, “Rachel it’s obviously something you can handle.”  Our baby was our baby, and she’d be fine. Three months later and he was right.

I allowed myself three days to feel. Then it was time to move on. Accept the unknown.

There she was. Born way too early but right on time. I recall looking at her through the box as she looked right back. Her tiny little face. Her eyes were wide open.  At just two pounds and some change, her personality shown. I saw her legs. I saw the scars the bands left. At this moment, I wanted no different. She was my baby. She was made this way. The bands were no longer evil.

Everything about my pregnancy and the aftermath did not go as envisioned. You don’t expect to be pregnant only six months. You don’t expect to get to know your baby through the lens of a Hospital. The milestones you experience are not the milestones you prepare for. One of the biggest moments was being able to hold her with no wires attached. Going from being allowed to hold her an hour a day to being able to hold whenever we wanted.

Her amniotic bands had bonded us before she was born.  We knew the longer she stayed inside; the more damage would be done. Although my water breaking at 25 weeks has no exact relation to the bands it’s proof that even in anger, God hears.

The journey into parenthood did not come easy. I realize it’s never easy. You’re never ready. When it happens, when life throws you curve balls you just become ready.

Her bands have already taken me to places I never saw coming. I know she will continue to inspire and motivate me into the person she deserves me to be. She’s already the daughter I always wanted.

xoxo,

Blonde Chick

4 Tips to Help You Follow-up

As December arrives so does time for reflection. This year has been full of ups and downs. From a business perspective, the word burned into my brain is follow-up. I have found my biggest failures have come from a lack of follow-up.

Failure to me can come in many different forms like not sending a Thank You card after a meeting, overcommitting or letting a lead grow cold. All these things resolve by following a few simple tricks.

  1. Set Reminders. As soon as you think of the act, write it down. I typically put reminders in my phone. It takes a quick minute to write down what you need to do
  2. Take your time. If something is worth doing, it is worth doing well. I am the worst at rushing through my to-do’s missing opportunities to secure next steps or forgetting details that can take work to the next level. I have found when I slow down I can set reminders, do better work and get more done.
  3. Do the behavior: I subscribe and listen to a podcast (SalesTuners.com). One of the guests discussed the importance of doing the behavior every single day. You can check out the episode here. The biggest take-a-way I found was to ask, “what are the minimum things I have to do today?” Once you establish your standard, the work ethic follows.
  4. Timeblock: I recently asked someone I look up to (who is coincidently the creator of SalesTuners) how he manages to get so much done in a single week. His response was to time block. Doing this activity is a challenge for me as my day currently revolves around a newborn, so I am pretty reactionary. However, when I do have help with the baby, I make sure to time block those days so I can maximize my efforts and eliminate multi-tasking.

Do you have any secrets to share that help you? I’d also love to know what (if any) technology you use to help you get more done?

Do you lead your life?

Most people don’t lead their life, they accept their life. Most people don’t challenge their thinking. They don’t question the way things are. They don’t reexamine their thought processes.  They don’t ask why they think a certain way. Instead, they accept the answers given. They are okay with no progression no evolvement.

Don’t be most people.

Question yourself. Question others. Inspire curiosity. Don’t accept ‘no’ to your ‘yes’. Don’t tell God your plans ask Him. Then listen. Always seek forward movement and reflection. Constantly ask yourself, why. The answers should inspire more questions and the questions should inspire action.

Go ahead. I dare you. Ask yourself, why.

xoxo,

Blonde Chick

post inspired by A More Beautifull Question by Warren Berger.

 

 

Peace, Love and Worry Free

As many before me have experienced having a baby is not easy. What’s more is having a baby stuck the NICU for weeks on end. I recently had a conversation with someone who asked me if I worried. No one had asked me that before. I’m assuming it’s because the idea of worrying about your baby is presumed especially when dealing with one born so early. Yet, for me, my answer was no.

I remember knowing I was pregnant before the test confirmed. Of course, I called my sister. I then sat on my back deck as a sense of great peace filled my soul. I knew that no matter what happened everything would be fine. Since then, I can honestly say that worry has not entered the picture. I view every circumstance involving my pregnancy and  now as a series of moments. Moments that I live in. Although, I’m looking forward to the future I’m not pondering it. I’m not worried about an outcome, I’m embracing the given situation, dealing with it in realtime, and then carrying on.

At times, yes, I have been emotional. As this process is draining in every aspect. At times, yes, I have been anxious to get home. But worry. No. I’m not in control. I never was nor will ever be. So, why worry about things I cannot control? For that matter, why worry about things you can control? To worry is a waste. To trust is to have peace.

There’s a verse that has carried me since the week I was admitted to the hospital, “Don’t be anxious about anything; rather, bring up all of your requests to God in your prayers and petitions, along with giving thanks. Then the peace of God that exceeds all understanding will keep your hearts and mind safe in Christ Jesus.”  Philippians 4:6-7 CEB

If I feel a sense of anxiousness creeping in, I read this verse. I took a picture of it from the bible app youversion so that I can have it at any time. (although I should probably just memorize it 🙂 ). As it has for me, I hope this verse gives you peace as you face the challenges that life undoubtedly brings.

xoxo,

Blonde Chick

Keep on Keepin On

Over the past six weeks, life has changed immensely. From having a baby three months early to navigating the waters of my ever ebbing and flowing career. One thing I have been clear on since leaving my full-time job back in 2015 is that I never want to work a 9 to 5 again. Now, that I have had a baby this is ever more important as I never want to sacrifice my time with her for money. I never want to miss an important event. I never want to sacrifice travel and opportunity due to the parameters inherent with a corporate career. All this to say, I’m proud that I have been able to create a lifestyle business by working with and for like-minded individuals.

The biggest challenge has been time management. When given the opportunity to create your own hours, work on your own terms, autonomy is your worst and best friend. All that to say, I have learned (am still learning) a few things to keep the balance while getting the job done.

  1. Keep yourself accountable. Regardless of whether your ‘boss’ requires you to track your tasks and time spent, do it anyway. It is useful for you to know how you are spending your time. It also allows you to track the results of your efforts in relation to the task required. I have used several programs in the past most recently TeamWorks, Trello, and Myhours. They are simple to use and allow for you to collaborate with your colleagues remotely.  I also use Slack to keep communication channels open without having to use email or texting.
  2. Keep a calendar. I use Google Calendar to keep all my personal and professional commitments. I even use it to schedule my gym time, my ‘home’ time as well as study time. I try to follow it carefully while allowing me the flexibility I crave. In doing so, I set commitments each day for the things that I need to accomplish.
  3. Keep a commitment to your health. As noted above, I put in my calendar time for the gym and home. This way I have pre-scheduled the time needed to take care of my health and hearth. I have also recently joined a group that my sister runs that fosters a community of people striving to stay fit and eat healthy. This creates another layer of accountability beyond the intrinsic drive. (if interested in that, you can email her by clicking here)
  4. Keep learning. Never stop reading, listening to podcasts, meeting new people and engaging with those that think differently than you. I have recently started diving more into podcasts. There is so much free information out there from experts in every industry. A few of my new finds are Side Hustle Nation, Tropical MBA, EOFire, & Growth Hack Your LIfe. If you can’t tell already, they are focused on the digital nomad or entrepreneur, which are obviously in line to the career and life I’m creating. I encourage you to read at least one book a month, subscribe to one podcast, meet with a new person or old contact every 6 weeks and spark new conversations. It sounds like work, but in reality, it will keep you focused and ahead of the curve.
  5. Keep your priorities in check. Constantly re-evaluate your priorities. By looking at your calendar and your activity you can start to see a pattern of how you are spending your time. If you start to see a shift towards one thing or another be sure to make sure that shift is in the direction of your goals. If not, make a shift back. Your priorities should align to your purpose. Make sure you are vigilant in keeping these at the top of your mind.

Any tricks or tips you care to share?

xoxo,

Blonde Chick

5 Ways to Thrive in the NICU [or any challenging environment]

Today marks the tenth day of little Lennon’s arrival. Although being in the NICU is not ideal, it’s been a great opportunity for personal and spiritual growth. There are a few things I’ve picked up on over the past week and a half on how to not just survive this experience but to thrive. If you’ve been in a situation like mine or one similar, what things have you learned to help along the way?

1. Positivity breeds positivity

When dealing with a seemingly negative situation count your blessings. It’s amazing what a positive attitude can do for you, your baby, and those around you. Austin and I won’t allow negativity into the room. So when we’ve been tired and start to get cranky with one another, we pause and focus back on having a positive conversation. We even change the tone of our voice! We want Lennon to be surrounded by positivity. When I was pregnant, I wouldn’t even allow myself to listen to negative music. So when music came on full of strippers and hoes or angst or anger, I changed the station. Even now, I focus on putting good in so that my output is good. 🙂 It’s amazing what our subconscious picks up.

2. Keep deodorant with you

In all seriousness, the NICU is warm. Plus every day I’m carting in my tote bag, our meals for the day, my massive Law book and more! So by the time I get up to see her, I’m already a bit hot! Then after my skin-to-skin care with her, I have to peel myself off the leather chair. It may not be cute, but the sweat is real! I’ve also read that after giving birth, you tend to sweat a  bit more as your body regains balance and eliminates extra fluids. Keep it fresh. Your baby and nurses will thank you.

Another quick tidbit is if you wear contacts be sure to pack some solution. If given the opportunity for a quick nap, you’ll need to refresh your eyes.

3. Be nice

You would be surprised at how rude people can be – well maybe not. In every interaction, we try to focus on being kind to those around us. People around here are under a lot of stress and emotion. It’s easy to judge and be critical of behavior especially when you’re tired and dealing with your emotions. When I find myself slipping into ‘judgment zone’ I try to focus and silently pray that the Lord will bless that person. This sounds soo cheesy! However, it helps me regain focus on what’s important.

4. Go home

It’s hard to leave your baby, Period. It’s important for her health and mine that we go home to recharge and rest. It’s that simple. Go home when you can and be sure to take care of yourself and your relationship with your partner. When your home take care of your to-do’s for instance, make dinner the night before or throw in a load of laundry. Each day choose a small task to conquer. Doing so will help you to avoid building a mountain ‘to do’s’ and allow you to focus when with your baby.

5. Get dressed

It’s so easy to throw on sweats, put on no makeup, and make little effort to look presentable. I’ve found though that by getting up and dressed my mind is better focused and prepared for the day ahead. I’m not in mourning. I’m not depressed. So, why look that way? By getting dressed, I’m setting myself up for a successful day. Again, the power of attitude can make all the difference in how we deal with the daily opportunities.

xoxo,

Blonde Chick