Remember when marketing was all about the strategy and not the tactics? Ya me either. Mostly because I’m young, and I made that up. But also because marketing is one of those ever-evolving doors with shiny new tactics looming just around the corner. While it’s tempting to follow the shiny object or speak marketing jargon when talking to a prospect, don’t. Avoid the temptation to speak gibberish to appear as the expert. Focus on the customer. Focus on the goals. That’s what makes marketing so fun. Yes, it’s great ideas, solid strategy, and staying current with trends. Marketing fundamentals are much more straightforward.
As marketers, we get caught up in what’s trending. When in reality consistent is more important than new. Consistency is where growth happens whether it’s in your workout regime or marketing your business. Consistency is king. When looking for an Agency or Marketer focus less on what they ‘know’ and more on what they do. I have worked with over 100 companies to grow their business using both traditional and digital tactics. The thing that works every time? Execution. Consistently following the process and getting things done. That’s what works in marketing.
Drop the jargon. Stop the talking. Start doing the work.