No pants, no shoes, new mom.

I finished Girls’ final season late last week. In the episode, the character Hannah was found walking around without pants or shoes on outside. The officer who had stopped asked what she was doing. Her response was “well I just had a baby.”  End of discussion. It was such an accurate portrayal of how it actually feels to become a new mom. Everyone’s journey to motherhood is different. Everyone’s is difficult its own right.

Recently, I was discussing how I believe my emotional journey began the minute Lennon was born. By that I mean, I used to be apathetic. I rarely let things bother me (even when they should’ve). I let things go quickly and I wasn’t truly passionate about any cause. Having Lennon has changed me in the obvious ways and not in the so obvious ways. She’s from the inside out.

I have found that I care much less about what others think. In that, I value their thoughts without allowing them to sway my belief. Although, my desire to understand their perspective has deepened. I have found that the persistence I had before is nothing compared to what is now. I have learned that my gut is 99.9% always right. I have learned that I don’t have to like everyone. I don’t have to let things go when people wrong me. To clarify, I don’t mean It’s okay to hold grudges or dwell on anger. I do mean it’s okay to recognize the wrongdoing, move on, but not cave to their thinking. 

I say my emotional journey began with Lennon. I’m not sure it really did. I just now recognize in order to raise her to be the independent, strong, and capable woman she will one day be I have to show her what that looks like. To me, it starts with mastering my emotions, sticking up for what I believe in, and not giving others my power.

I may be found not wearing shoes, no pants and walking around seemingly aimless. The truth is, I don’t have to explain anything. I’m a new mom.

How to Create Killer Copy

Good copy is the root of all successful marketing campaigns. Simply put bad copy kills marketing campaigns. If you do not see results from your campaigns it most likely has nothing to do with your end product, your traffic source, your offering etc. It has to do with your copy. To generate results focus on one thing: killing objections. In other words, you have to remove all reasons for not buying. Too often we get paralysis of analysis and don’t launch campaigns. We stress about what to say. So, if you want to stop stressing and start launching campaigns then follow this simple process when creating objection killing copy.

1. Identify what your prospect needs to believe to buy your specific product or service. You can identify this further by asking these three questions:

  • What are do your prospects need to believe about you?
  • What do they need to believe about themselves?
  • What do your prospects need to believe about your product service or offers?

2. List all the reasons a prospect wouldn’t buy your product or service. Identify the objections, all of them.

3. Next, put the claims and objections about your product in the logical order. This order will be the outline of your copy. When you look at the overarching messaging, you should be telling an emotionally compelling story showcasing your understanding of your audience.

It’s that simple. Follow these steps to wipe away the sales-killing objectives for not buying. Need help mapping this out further? Shoot me a message, and we’ll talk: rachel@thirtyfive.io.

America First, International Respect, and Questions

I work with a lot of international people. There’s one lady from Pakistan who has a one-year-old son. Her husband is stuck in another country due to political issues in her village. She works for us during her nighttime so she can take care of her son during the day. Today, she reached out to me to tell me how she thought I worked hard having a baby, going to school and maintaining my work commitments. I was humbled at the thought. For her the time was 4 am. For me, it was just a Monday afternoon getting stuff done. She was the one reaching out to comment on my ability to take on so much. I can’t imagine the challenges she faces on a daily basis.

She and I are so different, yet we are so much alike. We are willing to do what it takes for our families. For her, it’s working through the night so she can be a mommy during the day. She loves her son as I love my daughter. I love that I can help her by providing her opportunities

These types of interactions no matter how small are what binds us all together as humans. Regardless of where you stand on the political spectrum we’re all just trying to live the best lives we can for ourselves and our families. The challenge is to realize you weren’t created to only serve yourself and your family. We are created for more. We are created to connect as humans and serve a higher calling.

Just as she and I can connect on our desire to create a better life for our family, we all too can connect on the bigger goals we have for our families, our futures, and country. Instead of focusing on our differences maybe we can change our perspective to focus on how much we are alike. We do not have to think alike, look alike, live alike, talk alike but we can all embrace a different perspective. So, when we say things like ‘America First’ are we also saying ‘Me First’? Are we letting our fear drive a narrow-minded focus to serve ourselves before we open our hearts to others?

I’m not commenting on my stance as it relates to the immigration ban because frankly there are so many ways to think about it. Like the fact that President Clinton had a similar if not harsher laws on immigration or the fact that many of the countries banned are not where many of the 9/11 terrorists derived. White males do the majority of the mass shootings and acts of violence happening in America. Any given fact can change a perspective. Any media headline story can shift a country.

The main point is to say – where does the servant mindset come into play? When will we stop having agendas and simply connect with other humans?  How can we be ‘America First’ as Christians?  How can we serve each other, think less of ourselves and accomplish more as humans?

Do you agree? If not, why?

xoxo,

BlondeChick

The Best Questions to Ask When Defining your Niche

A foundational element of any marketing campaign is a defined niche. The wrong niche can have a massive impact on your ability to generate sales. When selecting your niche you want to look for two key things, budget and drive. The other thing I will add here is that you want a niche that is large enough to support your goals. Even in an ultra tight, targeted niche, a good target number is a minimum of 50,000 active prospects for it to be viable.

You want to make sure your niche has drive or need for your offering. Otherwise, you will have to spend time explaining rather than educating on your specific offering. The marketplace you select should also have cash flow. You do not want to spend your resources on a niche that ultimately cannot pay for the offering.

When determining your niche, ask yourself a variety if not all of these questions:

  • Is this niche large enough to support my business?
  • Does this market congregate somewhere? Are they accessible online?
  • Does this market invest in similar products or services?
  • Does this market have money?
  • Do I have some affinity within this niche? (Do I already know this market well?)
  • Are there trends in the marketplace making it more likely for them to buy or are is this niche trending down?
  • How does the marketplace feel about my offering? Negative, positive, open, etc…
  • How often are new people coming into the market? How often are people leaving the market? (this churn is not negative, it will just help you as your develop your messaging.)
  • Are there certain regularity or legal issues you need to be aware of when marketing to this niche? (worth noting as this may have an impact on your messaging)
  • Is this a seasonal marketplace?
  • Does the market provide you with an opportunity to plug prospects or customers into a membership or continuity model? (I am a big advocate of this model as it creates ongoing residual revenue)

Having a defined niche allows you to focus your efforts to generate the best results for your company or brand. Once you have the ‘who’ in place, the messaging and strategy flows from there. If you need help identifying your niche or have questions, I am happy to help in any way. Shoot me a comment below and we’ll get in touch!

xoxo,

Blonde Chick

What’s the MO?

In an environment of creatives, emerging technologies, and bottom lines we rarely discuss the mechanics of Marketing or Marketing Operations. Marketing is hard. Whether you’re a Marketing Manager, Director of Marketing or VP the need for a more transparent, efficient, and responsible view of marketing is shared. While you’re expected to have a wide breadth of skills as a marketing lead in your organization, you cannot simply be expected to be able to do it all.

The function of Marketing Operations is what affects change. I have come to think of Marketing Operations as the left brain. MO is the role responsible for strategic planning and execution as well as process development. What good is an idea if you can’t act on it?

At its core, MO aligns strategy and processes by managing activities across various marketing and non-marketing channels. Marketing operations are at the center of the marketing activity. Beyond executing a campaign smoothly focusing on the processes allows you to know that the pieces are connected, so there’s no wasted effort.

When I worked in an agency one of the biggest issues, we would face internally was based on process. The strategy would be great, the creative would be great, but the execution would lack. Not for failure to start but for inability to think through the entire process. So before you start your next Marketing Campaign take the time before you launch to dot the ‘I’s and cross the ‘T’s’ by engineering the process.  If you need help engineering your next Marketing Campaign, holla at your girl.

xoxo,

Blonde Chick

Bands that Bond Us

I remember the day we found out something was wrong. I could feel it in my gut before we even did the routine ultrasound. The emotion, the worry, the fear is indescribable. I could not form words to pray.  All I could muster was to tell God I was mad at Him.  It was unfair. It was hard to look at those around me experiencing the joy they had with their pregnancies and babies. Why?

The worst is when you feel like you have it under control then when you go to speak – you break. One particular call was with my Dad; I recall being angry with his reaction to the news. He was unphased. He said, “Rachel it’s obviously something you can handle.”  Our baby was our baby, and she’d be fine. Three months later and he was right.

I allowed myself three days to feel. Then it was time to move on. Accept the unknown.

There she was. Born way too early but right on time. I recall looking at her through the box as she looked right back. Her tiny little face. Her eyes were wide open.  At just two pounds and some change, her personality shown. I saw her legs. I saw the scars the bands left. At this moment, I wanted no different. She was my baby. She was made this way. The bands were no longer evil.

Everything about my pregnancy and the aftermath did not go as envisioned. You don’t expect to be pregnant only six months. You don’t expect to get to know your baby through the lens of a Hospital. The milestones you experience are not the milestones you prepare for. One of the biggest moments was being able to hold her with no wires attached. Going from being allowed to hold her an hour a day to being able to hold whenever we wanted.

Her amniotic bands had bonded us before she was born.  We knew the longer she stayed inside; the more damage would be done. Although my water breaking at 25 weeks has no exact relation to the bands it’s proof that even in anger, God hears.

The journey into parenthood did not come easy. I realize it’s never easy. You’re never ready. When it happens, when life throws you curve balls you just become ready.

Her bands have already taken me to places I never saw coming. I know she will continue to inspire and motivate me into the person she deserves me to be. She’s already the daughter I always wanted.

xoxo,

Blonde Chick

4 Tips to Help You Follow-up

As December arrives so does time for reflection. This year has been full of ups and downs. From a business perspective, the word burned into my brain is follow-up. I have found my biggest failures have come from a lack of follow-up.

Failure to me can come in many different forms like not sending a Thank You card after a meeting, overcommitting or letting a lead grow cold. All these things resolve by following a few simple tricks.

  1. Set Reminders. As soon as you think of the act, write it down. I typically put reminders in my phone. It takes a quick minute to write down what you need to do
  2. Take your time. If something is worth doing, it is worth doing well. I am the worst at rushing through my to-do’s missing opportunities to secure next steps or forgetting details that can take work to the next level. I have found when I slow down I can set reminders, do better work and get more done.
  3. Do the behavior: I subscribe and listen to a podcast (SalesTuners.com). One of the guests discussed the importance of doing the behavior every single day. You can check out the episode here. The biggest take-a-way I found was to ask, “what are the minimum things I have to do today?” Once you establish your standard, the work ethic follows.
  4. Timeblock: I recently asked someone I look up to (who is coincidently the creator of SalesTuners) how he manages to get so much done in a single week. His response was to time block. Doing this activity is a challenge for me as my day currently revolves around a newborn, so I am pretty reactionary. However, when I do have help with the baby, I make sure to time block those days so I can maximize my efforts and eliminate multi-tasking.

Do you have any secrets to share that help you? I’d also love to know what (if any) technology you use to help you get more done?

Is Passive Income a Pipedream?

Wouldn’t you love to wake up with more money than you had when you went to sleep? I’m pretty sure everyone would say yes. As a millennial (don’t worry I won’t bite) I know the days of the gold watch and handshake easement into retirement are over. I also share the characteristics of my fellow generation. One characteristic being the desire to work on several different things at one time and having the freedom to do so. And today’s environment it’s important to have a side hustle. All this is great, but time is finite. Enter the passive income stream.

Creating a passive income stream is somewhat of an ethereal concept. Right? I mean it sounds good. You nodded your head yes when I asked if you wanted to wake up with more money. It just seems to be out of reach. So how can you get it done?

I’ve spent a lot of time studying how to market and create passive income streams online. The overarching theme (beyond execution) is content. Yes, okay this makes sense, right? You need to create epic content, put it online, and the masses will swarm, and you’ll wake up a millionaire. Well, I wish it were that easy. Still, it’s easier than you realize.

Your homework to get started?

  1. Identify your expertise
  2. Identify your audience
  3.  Identify the unique problem they have which you can solve (this goes back to your expertise. The difference is in this step you want to solidify an offering)

More likely than not these three steps are already on the tip of your tongue. However, I challenge you to think these three steps through.

What do you know or can provide to a specific person that would radically change their world? 

There are a ton of ways to turn the passive income goal into a reality. I outlined some quick homework to get you started on the path. If you’re interested in learning more, shoot me a message. I’d love to help you create your passive income stream online.

Consistency is King

Remember when marketing was all about the strategy and not the tactics? Ya me either. Mostly because I’m young, and I made that up. But also because marketing is one of those ever-evolving doors with shiny new tactics looming just around the corner. While it’s tempting to follow the shiny object or speak marketing jargon when talking to a prospect, don’t. Avoid the temptation to speak gibberish to appear as the expert. Focus on the customer. Focus on the goals. That’s what makes marketing so fun. Yes, it’s great ideas, solid strategy, and staying current with trends. Marketing fundamentals are much more straightforward.

As marketers, we get caught up in what’s trending. When in reality consistent is more important than new. Consistency is where growth happens whether it’s in your workout regime or marketing your business. Consistency is king. When looking for an Agency or Marketer focus less on what they ‘know’ and more on what they do. I have worked with over 100 companies to grow their business using both traditional and digital tactics. The thing that works every time? Execution. Consistently following the process and getting things done. That’s what works in marketing.

Drop the jargon. Stop the talking. Start doing the work.

xoxo,

Blonde Chick